SHENZHEN CITY OF DESIGN OPERATION DEVELOPMENT CO. LTD
High-quality urban cultural content provider and service supplier
SHENZHEN CITY OF DESIGN OPERATION DEVELOPMENT CO. LTD. is a wholly-owned subsidiary of Shenzhen Media Group , It was upgraded and rebranded by the Publicity Department of the CPC Shenzhen Municipal Committee in November 2023, based on the former Shenzhen Cultural Industry (International) Exhibition Company.
Positioned as a high-quality urban cultural content provider and service supplier, the company plays a crucial role in the cultural industry landscape of the Shenzhen Media Group. In the context of the Greater Bay Area's global cultural integration and the emergence of dual-zone cultural exemplars, the company is dedicated to planning and hosting major domestic and international exhibitions and events in design, art, and fashion. It uniquely combines online and offline interactions, government-industry-academia-research collaboration, and the influence of mainstream media.
Focusing on young users and treating the city as a stage, the company links top global resources and platforms. Through continuous operation of the "Design City" in Shenzhen, Shenzhen Design Week, Shenzhen-Hong Kong-Macao Digital Design Exhibition, Shenzhen-Milan Lifestyle Week, Shenzhen Cartoon and Animation Festival ,Sky Museum, China (Shenzhen) International Cultural Industries Fair Broadcasting Pavilion, it strives to create an ecosystem of design, art, and fashion that is integrated, consumer-driven, and influential. The company aims to be a leader in professional production, digital development, market operation, and international cooperation in the urban cultural industry.
Spreading the Word, Making a Big Impact
Influential and Trendsetting
In the attention economy era, backed by a powerful group, we can leverage platform battles effectively.
Internationally, Shenzhen Media Group, through its International Communication Center and platforms such as Shenzhen Satellite TV International Channel and Direct News, effectively reaches over 3.21 million users across more than 200 countries, providing one-stop solutions for brand internationalisation.
Domestically, the Group's extensive media network includes 10 TV channels (such as Shenzhen Satellite TV, Urban Channel, Drama Channel, etc.), 4 radio frequencies (news, traffic, music, etc.), 248 official new media accounts, 13 metro lines, and nearly 300 bus lines with a total of 30,000 terminals. Additionally, the largest outdoor LED HD screen in Asia ensures comprehensive media coverage across all channels and platforms. Wherever the eye can see or the ear can hear, there is potential.
Our company further enhances this reach by managing the official WeChat accounts, websites, new media matrix, and private domain communities for Shenzhen Design City, Shenzhen Design Week, Sky Museum, and Shenzhen Cartoon and Animation Festival. By targeting vertical media categories and leveraging authoritative content, we aim to influence the world.
Resources, the Central Hub
Possessing Resources and Connecting Them
Shenzhen Media Group is not only a creator of headline hits but also a co-builder of major trends and events. By leveraging the "news + government services + commerce" operational model, it exerts wide influence and deep connections across government, business, academia, and research sectors. The group supports key government initiatives such as the Cultural Power Summit Forum, Global Investment Conference, and Global Innovation and International Science Park Development Forum, thereby aligning with national and government strategies.
Beyond governmental outreach, our company collaborates with the Shenzhen Education Bureau, Education Research Institute, domestic and international universities, and over 20 primary and secondary schools in Shenzhen to co-establish educational and cultural initiatives. We also maintain reciprocal relationships with major banks, fund management firms, branch offices, and key customer groups. Furthermore, we partner with well-known commercial entities and brands such as One Avenue, China Resources(Holdings) Co.,Ltd., Hilton, and Huawei to build a cooperative and mutually beneficial value ecosystem.
Additionally, we provide content for sub-venues of the China Cultural Industries Fair, embedded cultural spaces in Futian District, and organise cultural activities for party and group building, as well as corporate and group events. As a central hub for social resources, we achieve comprehensive reach across government, business, academia, and research, covering all aspects of life including dining, accommodation, education, entertainment, and shopping.
Creativity, the Right to Speak
Telling Stories and Leading Social Trends
As an urban cultural content provider, our endless stream of creative content is fundamental to our existence. Backed by a systematic content production group that connects with both the authorities and the public, we deeply understand and effectively communicate with the people. Using a comprehensive creative system, diverse modes of expression, and omnichannel influence, we propagate values and hold the right to speak.
For instance, in operating cultural venues, our Sky Museum not only organises international art exhibitions but also creates original IPs within the "Sky" series. This includes events such as "Sky Wonder Night," "Sky Anecdotes," "Sky Concerts," "Sky Cinema," and "Sky Café." From the museum's slogan, "The sky holds nothing, just a cloud to offer," we developed the "Cloud" brand series, including "Cloud Talk" public art education, "Cloud Collection" design and art store, "Cloud Tour" art activity center, and "Cloud Retreat" VIP lounge. Our inaugural exhibition in 2023 became a phenomenon in South China, attracting over 100,000 visitors and ranking first on Damai's exhibition charts and second on Maoyan's reviews. It garnered over 50,000 online reviews, achieving both box office success and critical acclaim. Notably, 87% of the visitors were under 45, making it a hub for youth culture and a new landmark for art in the Bay Area.
Moreover, our self-hosted IP, Shenzhen Cartoon and Animation Festival, now in its 13th edition, capitalises on its appeal to younger audiences, visual allure, and essential nature. Attracting hundreds of thousands of young visitors over five days, it serves as an optimal platform for high-efficiency brand promotion and youth-centric brand rejuvenation.
Execution, Comprehensive Mastery
Battle-Hardened, National Team Standards
SHENZHEN MEDIA GROUP boasts the expertise of a national team, having navigated numerous challenges. Whether it's our legion of professional anchors and journalists with exemplary skills in broadcasting and reporting, our versatile directing teams, or our execution of thousands of events annually, we have undertaken major international, national, and provincial projects for this city.
Shenzhen CITY OF DESIGN OPERATION DEVELOPMENT CO. LTD. with its core team possessing two decades of market and media operation experience, stands ready to anchor your strategies with seasoned expertise. With an average age of 33, our execution team is primed to devise innovative plans and bring them to fruition. Moreover, our team of returnees from countries such as the UK, US, Italy, France, and Spain aids in international expansion, bridging Eastern and Western cultures. We accompany you on this journey, providing a visionary outlook, innovative approaches, and efficient execution to ensure that every step forward resonates with strength and success.